Good evening everyone and happy Friday!
We've been having a look at how our SIMs get delivered to brand new members and recently got some insight that sometimes, SIMs never make their arrival to their beloved owner - sad stuff
We've got a few assumptions as to why that happens, one of which is around the design of the SIM packaging looking a little bit like junk mail.
We've had some really brilliant member ideas about this over on giffgaff Labs, as well here on Contribute but we wanted to resurface the discussion to you all, and find out how you feel about the designs and whether there's room for improvmenet.
Here's how our SIM packaging for new giffgaffers looks today:
And here's a sneaky preview of some of the new packaging that's to come (fingers crossed, if all goes well!)
A couple of questions:
Looking forward to hearing your thoughts everyone
Prescilla and the giffgaff SIM packaging design team
Research and insights ladyLeave a legacy over at giffgaff Labs
From the assorted rubbish that comes through our door each week I think it's pretty much a fact that most junk mail comes in bright and gawdy envelopes so I'm not certain that either option will cure the problem.
I know from helping out at Twitter that a lot of sims never seem to arrive and thinking about it I suppose there's a fair chance they could have gone straight in the recycling bin along with the fastfood menus and other junk that arrived the same day.
So,a bit radical maybe but I suggest you trial sending them out in plain,business like envelopes for a few weeks and see if the amount of non arrivals falls.If you put giffgaff's details on the back of the envelope just as most other companies do,the recipients will be able to see at a glance who it's from and if the trial doesn't make any difference you can have another look at alternative packaging.
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