You "recently got some insight that sometimes, SIMs never make their arrival to their beloved owner " ??? This has been an issue for the 4 + years I have been a member.
Does the old design look like junk mail? - YES
Does the new design look like junk mail? - YES
The SIM packaging design team really need to take a step back and ask themselves if they would be happy if a letter from their bank had the phrase "Hello giffgaff SIM packaging design team, your brand new shiny credit card is enclosed"
A simple plain white or brown envelope with the giffgaff logo in the top-left corner and a return address on the back is all that is required - Less cost, less waste, less impact on the environment, and less chance of ending up in the junk mail pile.
Instead of changing the packaging why not change the delivery method and hire the milk tray man to deliver the sims! He'd be grateful for the work. 😜
Seriously though I must have a good postman because my sims are always delivered, not that I order a lot, but they've always arrived. But I like @figment_uk's design because it does look more professional/business like and the current design looks like giffgaff has been at the LSD! 😜
But people who dismiss mail as junk mail and throw it in the bin without checking must be very trusting because their name and address is on there and with alot of fraud going on you'd think they'd be more careful and check what they're throwing out and realise it's a giffgaff sim. But I'd definitely go for the plain and simple look.
@prescilla_g I agree with the sentiment that spam mail tends to be sent in eye catching, often colourful, envelopes whereas serious correspondence usually comes in white or brown envelopes with a single, small, company logo or strap line in one corner.
Having said that other mobile network's deliver their SIMs in eye catching, colourful envelopes (er, so I've been told). I presume that this is done as part of not so subliminal advertising to catch the eye of all those who handle the envelopes. I think that giffgaff should buck this trend and do their own thing!
figment_uk's design here is what I would see as a good design which should improve successful delivery rates.