I propose a £3 month goodybag. And maybe a texts only goodybag.
There is an impressive range of goodybags but giffgaff is being undercut by some other providers.
In health and social care there are lots of teams of people who need a phone but hardly need any minutes. You might have one to check in or out if you are doing home visits, or just to send text reminders to clients, or to be contactable, but not need to really make any calls from it as those are done from the office phone. As such, in the Trust that I work in there are providers who supply sims at 2.50 per month. It is such a low amount you might not think that it is worthwhile, but the thing is that they buy these in large quantities. It could be that you sell batches of 5 or 10, so that you can only buy them in multiples to suit business customers? Not sure if that works but trying to think what would make it worth your while.
A text only sim? Or at least one with more texts. 1000 texts and 60 minutes?
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The £5 bag is really only a text and minutes bag. The data, originally 20mb was just added as a freebie bonus. So that is the price point giffgaff choose for that product. If you check out labs you will find ideas similar to what you ask. Add support to the one closest to what you want for any chance of getting it.
Broadly I agree that giffgaff is failing to compete in the super low category. Most discount providers beat the current £5 goody bag with their advertised deals. Then factor in that many operators have unlisted low end, SIM-only deals that they offer to retain customers or people who kick up a fuss and want good value.
Someone I know is on an unlisted £4/month with Three for more minutes, texts and data than they can use. I've seen £4 and £3 bundles from the likes of iD and Delight amongst others. While the service may be questionable on some of these, the value is definitely there. Then there's both Smarty and Sky effectively offering unlimited texts and minutes for £5.
It's really the convenience of starting, stopping, chopping and changing which is the only advantage here.