Is the tag line " Run by You " being taken to literally ?
There's no doubt it's a great tag line and has done exactly as it was intended to do ,
However there are times when it could be said that it is taken to literally and that can lead to misunderstandings and misinterpretation of what is meant by it ,
Over the years there have been various changes to the network / community mostly caused by growth and progress , and there's an impending " New design for the community " on the horizon , perhaps it's a timely opportunity to update that tag line , bring it into line with any intended new look .... it wouldn't need to be a huge change , a subtle change of one word would do the trick ....... instead of Run , use Inspired , it could look something like this ........
has it ever been run by the members?
If answered honestly the answer to that would probably have to be No , but .... members have been allowed to have considerable influence in quite a few developments .....
In all fairness to giffgaff it would have to be said that they have invited and reacted to more customer ( member ) involvement than ANY other business that I'm aware of , they have taken on board many ideas and suggestions over the years and giffgaff is a better network for the input they have acted upon , the slight change in the tag line would avoid it being taken to literally .
erm... Most of the help and support in these is not simply 'inspired' by 'us' it is provided by the people here.
Also, a lot of change has been discussed here before it was implimented - although people who didn't get their own way often complain that things were all decided long before any 'consultation' and we never really had a say. Changing the tag line will not make any difference to that.
Ever since I've been here people have been shouting the odds about 'running' the network.
Changing the tag line will not change the 'I want this and can't have it..... I thought giffgaff were different' complaints.
We will still be doing what we do here - it just won't be recognised in the tag line - aren't all Networks and similar services 'inspired' by there customers? (if not, they should be!)
Keep the tag line - giffgaff is a different network and 'run by you' points to one of the differences.
Yes 'Inspired by you' sounds good, and very apt @brulaw
To be fair to you @weetinamc I don't think any company is ever run by its customers which woul be a bit like the tail wagging the dog but in the case of giffgaff over the yeat, they have taken on board a lot of the suggestions made by the members