We’ve not run a large competition previously and I thought it might be nice to give you folks the opportunity to help select the prizes.
As you know, instead of spending money all our on advertising, we consistently put this back into the community – and this time, it’s in the form of a competition to win prizes
So, not to spoil the surprise too much, I’m looking to launch a competition soon – which all members will be able to enter. The guts of the competition is to encourage a few things that we know that keep members happy and helps to grow giffgaff. There will be an opportunity for each member to get a maximum of 6 entries to the competition over a 6 week period. I’d hope to have a random winner of a major prize, then a couple of smaller prizes and lots of small fun prizes.
Now this is where you folks come in. I’d like to get some ideas and feedback – the best/ most popular ones we’ll select (so long as they’re feasible, ie I can buy them).
I have a budget of £20k which I can spend – my initial thought was to perhaps put £10k for the “main prize” and £10k split for multiple smaller prizes for example:
Now, thinking about what would motivate you + other people who don’t hang out in the community – what do you think would be the best way to approach the prizes?
The main prize needs to be something that would motivate you to participate – the smaller prizes give the sense that it’s worth participating as you there are pretty good odds that you’ll at least get something.
If you’ve spotted a gadget that you fancy, thought about something that you’d like the giffgaff branding on or a large ticket item that you’re drooling over – and think that would motivate a few thousand members into action please jot your ideas down
Note: Cash isn’t an option, but anything else I can consider.
Thanks folks! I look forward to hearing your suggestions!
For the main prize, personally I'd much rather have a car than spend £10k on a holiday. No other ideas for the biggy, but I'll think on it.
For the little prizes, new phones are an obvious one. Also how about giffgaff topups applied directly to an account? Or bonus Payback points (although I suppose that counts as cash...)
Something with a bit of status attached - new VIG SIMs perhaps? Or if that's out of reach how about a year's worth of goodybags?