Although targeting a given market is legal, exclusion of those not in that market (For Protected Characteristics reasons) isn't, or at least shouldn't be.
Sounds like you're about to embark on a huge but ultimately unsuccessful quest tackling all the companies engaged in the same practices who have a base within the European Union.
As my grandmother used to say to me when I embarked on similar in my younger days, "at least it'll keep you out of trouble for a while".
Hmm...I'm not entirely sure that treating people differently and offering given products exclusively to specific age groups is legal, any more than it would be for a car insurer to decline my custom or charge me higher/lower rates based on my gender.
The Equality Act 2010 - AFAIUI - Makes it illegal to discriminate against "Protected Characteristics", which in a loose regard are characteristics over which one has no direct choice over. These include gender, ethnicity, national identity, gender orientation, religious or cultural background, and - De-facto; By the fact one has no choice over when they were born - Age.
If Voxi are indeed declining people on the grounds of their age, or offering less favourable terms (Such as no "free" social media for accounts over 30) I believe they would likely be in breach of that Act as they're discriminating against customers based on a Protected Characteristic!
(FWIW; Being less than a decade away from it, I've made enquiries of curiosity about the rip-off that is "Over 50s" life cover and pointed out I'm enquiring about possible future business. None of the providers have said I can't commence cover now when asked, and many have actually tried to go for the up-sell and sign me up early! )
I know there's probably some wrangle somewhere that they might be relying upon to "Get away" with it - Or the company "Solicitor" is the sort likely to be found in a Brothel rather than at the Bar - But my gut instinct says that offering services only to specific age groups is against the Law!
+++ ThunderDragon +++
@thunderdragon wrote: But my gut instinct says that offering services only to specific age groups is against the Law!
Amazing that some of those getting free tv licences, free bus and tube travel, taxfree £200 at Christmas, cheaper hair cutting, the list goes on, never complain about positive discrimination.
Age discrimination can be legal under certain circumstances. The Equality Act allows for age discrimination when it can be ‘objectively justified’. That means the employer or service provider must show that they have a good reason for discriminating on the basis of age.