Though buying an item on Amazon is usually quite easy, there are some little tricks that third party (a seller on Amazon that isn’t Amazon themselves) sellers use to boost their reviews and product attraction. Here’s 4 tips to avoid the tricks that the sellers use and to be aware of when buying on Amazon.
Tip 1: The Exaggerated RRP
Some sellers set a high RRP (the number that’s crossed out, just above the price) to make it look like you’re getting a massive saving. Generally, RRP’s are much higher than the selling price so it’s best not to take notice of this figure.
Instead, use something like CamelCamelCamel to check the price history of the item. This a great tool, though it doesn’t take into account the price of Lightning Deals on the specified item or when a price was lowered for a short period then increased back to the price it was.
Tip 2: The 1p/Hidden delivery
This is something that tricks even users that have been using Amazon for a long time from time to time! The main idea here is that the seller sets the price at 1p but the delivery charge at whatever they want, so at the checkout the 1p and the delivery will total to make the amount you’ll pay. The reason this tricks so many is that the delivery charge isn’t as prominent as the £0.01 and generally because people get so excited that they’ve come across such a cheap item that they miss most of the other information on the page. Also, if you filter the items you’ve searched for by price, then the £0.01 items come up first because they’re cheaper price-wise. So you can see why sellers use this trick!
Tip 3: Which seller you’re buying from
This one is to a point Amazon’s fault as the seller (AKA the company you’re relying on with your item!) isn’t highlighted very well on the Amazon website. It’s this that makes customers that have issues with a product have trouble knowing who to go and the level of support they have before they actually buy the product. As I said in my post here, generally it’s safe to buy items that are quite cheap when they’re dispatched and sold by ___ (a companies name) because you don’t need to pay more for the warranty and peace of mind that an item that’s fulfilled by Amazon gives you.
So, when you’re buying an item, make sure you find out who you’re buying from as that will tell you how easy it will be to get product support - use this guide to do so.
Tip 4: Setting a high normal price then constant Lightning Deals
This trick is quite rare but does still happen so it’s worth mentioning. Simply, the seller sets a price that’s higher than competitors then regularly do lightning deals on the item which reduce the price and make the customer think they’re getting a temporary (as Lightning Deals don’t last too long) chance at buying a high priced compared to competitors) item for a low price.
This is quite difficult to directly stop, though you could add an item that you’re interested in to your wishlist then you’ll get a notification when that item goes up as a Lightning Deal. More notifications = the higher chance the seller is using this trick.
Haha, thanks @bluenose55 . It took me a fairly long time but it's always worth it!