Each and every one of us is a giffgaff member. Here in the giffgaff office, we have never used the term "customer". In fact, we have a bike horn in every meeting room in case the word is accidentally spoken.
If you've ever filled out the giffgaff daily survey, you'll find a question in there asking the following:
Thinking about your own relationship with giffgaff, to what extent do you consider yourself to be a customer or a member?
1 (Customer) 2 3 4 5 6 7 (Member)
Recently, when I asked the same question in a survey I sent to a group of members who visited the runbyyou site, 57% said they felt like a member. But the bigger question here is; Why do you feel like a member or a customer?
To help me solve this mystery, thinking about where you sit on the above scale, can you write a paragraph giving the reasons why you chose that number and why you feel like a member or a customer. And lastly, what does it mean to you being a member.
At giffgaff we believe that when we all work together, we can really go places. We are the mobile network run by you.
Member Engagement Specialist
anyone who has received help in the forums in my opinion should feel more like a member than a customer.personally since i`ve been involved in the forums ive always leant towards being a member.
the community spirit is alive and well on the giffgaff forums.thats as good a reason as any for choosing a 6 from 7 the only reason its not the full mark is when i buy a voucher i get the customer bit
Easy one for me @amy_b_d
The Community makes me feel like I belong and so I don't think like a customer.
When I talk about Giffgaff to others (and I do lol I think people think I own giffgaff at times ) .
But seriously I feel like I am a part of a whole and not a cash cow for some investor , I can influence and change and yeah I suppose I feel like I do own a piece of giffgaff
This sums giffgaff up for me
Being a member is being involved in everything we do.
From being on the community and the forums and coming up with ideas.
Helping gaffers on the help and support
Also brininging up ideas it the labs
Its all part of being one family where were working together as one.
And not them and us. Its a big US so that makes us members and not coustomers.
All the best
From a happy member